Creative Direction: Mats Hakansson
Design Lead: Luís Quintal and Yves Zhou
Graphic Design: Luís Quintal, Yves Zhou, Fiona Hu , Zeng Liu, Jon Tham and Chandesh TK
Motion Design: Alberto Conde
Copywriting: Gee Wong
Photography: Tim Whitby
About
Kicked off in Shenzhen in August with a team of 4 (later 6), building three parallel keynotes in 7 weeks for the 7T Series. Rather than a straightforward follow-up to the 7 Series, this landed mid-transition to OnePlus's new visual language under Mats' creative direction — a modular, technical-drawing-style system replacing the previous freer visual approach.
That meant redesigning how every visual was communicated within a much stricter grid, while the system itself was still being defined in parallel with the content.
Designed and animated most of the show's 160 slides.
Work was praised directly by co-founder Carl Pei (now at Nothing) and Bingo Liu, now CEO of Oppo Europe.
All slides above were designed and animated by me. Animations were made in Keynote, After Effects and Keyshot for some CGI clips.
Recap Video from 7T Series Launch Event
2026 © Quintal