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Creative Direction: Mats Hakansson

Design Lead: Luís Quintal and Yves Zhou

Graphic Design: Luís Quintal, Yves Zhou, Fiona Hu , Zeng Liu, Jon Tham and Chandesh TK

Motion Design: Alberto Conde

Copywriting: Gee Wong

Photography: Tim Whitby

About

Once again I've been the lead designer in charge of London's Keynote . Kicked off in  Shenzhen around mid August with only 4 designers (then 6), 7 weeks prior launch to create 3 keynotes for the 7T Series launch event. Although this could have been a 'rehash' of the 7 Series this happened during OnePlus' brand transition with Mats' creative direction and we adapted all the content to the new visual language which turned out to be very challenging. I've designed and animated most of the 160 slides used on this show.

All slides above were designed and animated by me. Animations were made in Keynote, After Effects and Keyshot for some CGI clips.

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Recap Video from 7T Series Launch Event