Design Lead: Luís Quintal
Graphic Design: Luís Quintal, David Zhu, Fiona Hu , Zeng Liu, Alan Yan, Echo Liu and Jon Tham
Motion Graphics : Luís Quintal
Copywriting: Sohaib Ahmed and David Ye
Photography: twobytwo, Sparq
About
OnePlus built its identity as the "flagship killer" — premium spec at a fraction of Apple/Samsung pricing, positioned as the underdog taking on giants. The keynote needed to carry that story visually, not just showcase specs.
I led design for the London leg of three parallel global launches (London/India/China), working from Shenzhen for the first 3-4 weeks — on-site with the design and product team for faster iteration and to protect pre-launch confidentiality.
Designed and animated 200+ slides in a 7-week production window, including the phone-drop reveal sequence and the RAM management visual, both rendered in Keyshot from the hardware team's CAD models.
The keynote reached 1.3M+ live viewers.
All slides above were designed and animated by me. Animations were made in Keynote, After Effects and Keyshot for some CGI clips.
Recap Video from OP7 Launch Event
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